
Building...
Leads the design function, shipping product, brand, marketing, demo prototypes, product strategy, and user research for digital identity infrastructure. Improved CA DMV Wallet app to help increase total mDL holders / users from 600k to over 3m.
Mar 2024 – Present
Principal Product Designer, Innovation
Explored AI and Blockchain solutions for enterprise problems on an innovation team that reported directly to Northwestern Mutual's C-Suite. Projects explored tech-enabled longevity tools, decentralized identity for KYC, and ZKP/smart contracts for legal documents.
Aug 2022 – Jan 2024
UX Designer
Content strategy and information architecture for brands including Golf.com, Folx Health, Olaplex, and UpWest.
Feb 2021 – Mar 2022
UI Designer
First UX hire — product gap analysis, design systems, usability testing, and visual design guidelines.
Oct 2019 – Feb 2021
